Groom Bold. Live Nice
Premium grooming products designed for the modern man.
Clean ingredients. Real results. No compromises.
Turn up the volume with our lightweight Volumizing Dust—designed to add instant lift, texture, and fullness without the weight. Get that effortless, matte-finish look that lasts all day. No fluff—just bold hair that holds its shape.
Experience the transformation—softer texture, refined shape, and deep nourishment.
Our Beard Balm is backed by a 90-day risk-free promise. Because excellence never compromises.
A lightweight, dual-action moisturizer that softens coarse beard hair and deeply hydrates skin underneath. Fights dryness, irritation, and flakiness—no grease, just smooth, refreshed confidence.
NYC Standards. Global Quality.
Formulated without harsh chemicals—just high-quality, skin-friendly essentials that work.
Every product is crafted, tested, and approved by NYC grooming professionals.
No animal testing. No animal by-products. Just conscious grooming you can trust.
Yes — our grooming formulas are designed to perform across all hair textures and skin types, including sensitive skin. Every product is lightweight, non-greasy, and dermatologist-friendly.
Absolutely. We never test on animals, and all our products are 100% vegan and cruelty-free. Clean grooming with a conscience.
Yes. Every product is backed by our 90-day risk-free Oath of Honor. If you’re not completely satisfied, we’ll make it right — no questions asked.
Keep your grooming products in a cool, dry place away from direct sunlight. Close lids tightly after use to maintain freshness and performance.
Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.